Rank and Rent is a digital marketing model where you create a website, nurture it, and then rent it out. This strategy is quite common with local SEO. That is because the strategy is quite simple, lucrative, and scalable.
Even if you are not familiar with it, you will find it easy as long as you have experience in ranking websites. That is because you already have the skills and tools you need to succeed.
Select a Niche
There is a need to select your niche carefully. Ideally, you want to balance where the niche is quite lucrative and then rent out at a competitive price. However, it does not have to be highly competitive that you are going to spend a lot of money trying to rank your website. That explains why it is advisable to focus on local SEO. In this case, you want to narrow down an industry and the city where you need to focus your efforts.
The idea, in this case, is to attract leads. If you are considering the same, you should begin by considering businesses that rely on leads. For instance, you should consider professionals such as cosmetic surgeons, dentists, hairdressers, roofers, renovators, and even resorts.
Choose Your Domain Name
When it comes to choosing a domain name, you have to think about it carefully. Nowadays, Google does not award much the exact-keyword domains as in the past, but it is still advisable to go that route. The truth is that you are not going to get many single-word domains available. Thus, if you run into a wall, you should try an affordable combination.
After finding the right domain name, the next thing is to design your website. Your work will be quite easier if you use an intuitive content management system.
Select the Content Management System
The truth is that a good CMS is good if you are not planning to spend a lot of time managing the content and ensuring it displays correctly. It is advisable to use WordPress as it is easy to use and SEO-friendly.
Moreover, it is free and has a huge community of enthusiasts who work hard to keep improving it. It does not matter how you want your website to look, WordPress may have a solution for you. After this, you need to start analyzing your competition and ranking your website.