Paul Coley | VIP Media

22 Aug 2021

Three Marketing Tips for Roofing Businesses in 2021

It’s 2021, the customers aren’t coming in as many as they used to, and old marketing tricks are not working out anymore for your roofing business. Well, maybe it’s time you try out this idea. And start pumping those rookie numbers up! Even though being a roofing contractor is a highly lucrative job, it won’t do you any good if you can’t attract customers to your doors. So, let us help you with these marketing tips to make your business the hottest in the area!

Get SEO Services to Work on Your Website

Customers are relying on technology and the internet a lot these days, and it is something you should adapt if you want to keep your roofing business floating. Here’s how people search for businesses to fulfill their needs:

Open Google or any other search engine
Type in the keywords relating to their needs (Ex: Ice Cream Store in Boston)
Click on the first business website they see on the result page

Now, if you have a website, that’s great, but that won’t do much if your site doesn’t show up as the first business on the result page. This is where an SEO service can come in handy! They can boost your online rankings and make your business the top search result, so customers can flock into your dusty doors once more!

Display Your Portfolio and Past Successes

Nothing like a bit of showboating to keep the interest going strong! When you have a business, you need to convince the customers that you are the man for the job, and displaying your accolades and past projects can do the talking for you. The idea is to get the customers to be invested in what you do that they have to hire you, and you can do that by putting your work portfolio on the site, make a special highlight area on your website to display your past successes (maybe you’ve been in the news, got a TV appearance, awarded some prestigious roofing award, and so forth), and cherry on top, add customer testimonials to reel them in!

Offer Free Inspections for New Customers

People absolutely love free goods and services; the chances of them turning your offer down will go down from 60 percent to 20 if you clearly state from the start that whatever your offering is free of charge. Most customers keep their guard up because they think their roofs still have 20+ years on them, but after you penetrate their defenses, you can show them all of the existing problems that could lead to a bigger problem in the future if left unfixed! That way, they have no choice but to hire your services on the spot!

The Takeaway

If you want to get a boost in your business, you will need to try out every trick in the book and not just any book; it’s the roofing lead guide that is hot on the market! Many roofing businesses consider it as the roofing bible, and you should find out what they mean yourself!…

27 Jul 2021

Four Easy Steps to Start a Dropshipping Business

It’s the golden age of the supply chain, and if you want a brewing business that will last at least for the next decade, you may want to give high ticket dropshipping a try! Now, that sounds interesting, but how do we do that? Luckily for you, there are a ton of dropshipping business guide out there to make starting the venture easy, but we’re going to give you our spin on the entrepreneurial journey. Check out the list below to know the steps to create a dropshipping business:

Invest in the Time and Resources

Dropshipping is not the same as building a lemonade stand in front of your porch where everything is low budget or even free. To do a long-sustaining business, you need to commit and be full of conviction from the start to improve the company’s chances of growing steadily and become successful in the future. Don’t hope too much from the grassroots stages of the business because it will only end up in disappointment; instead, keep watering the grass until it has grown to reach new heights every time you look at it. So, you need to have a conversation with yourself and invest in the necessary time and resources to ensure the business’ growth.

Choose a Niche

Everyone who wants to become an entrepreneur needs to know what they are selling before opening a shop. You can’t just put a blank sign on the side of the road and expect people to stop by and look at whatever it is you’re selling. You have to select a niche that you want to tackle and make a living from, and it’s good to investigate what’s trending on the market these days and try to pitch your idea based on how profitable it will be to enter that particular niche. For example, the health market is gaining popularity in recent years because of the coronavirus; then maybe you could start selling beneficial health products like vitamins, supplements, PPE, fitness products, and so forth.

Select a Supplier

Dropshipping can’t be done alone, and in the business, you have to have trustworthy suppliers that can provide you with the niched goods and products to ship to the customers. Try Googling what ecommerce people are using and check if they have options to find potential suppliers like Shopify or Oberlo online stores. Once you have suppliers, your business is set to go!

Work on Payment Options

Now that you have suppliers, you can ship your products to passionate customers that are heavily invested in that particular niche that you have entered. You have to put in the thought that these customers might not come from the same country that your business is incorporated, so having multiple payment options is a must. You would want the customers to have the flexibility of paying, so the business can run smoothly and you can rest on your laurels!…

23 Apr 2021

Benefits of Hiring Guest Posting Services for SEO

Are you looking to launch an SEO campaign that is targeting guest posting? You need to have top-notch guest posts that will show you are an expert in your field and lead to high traffic to your site due to the quality back links. But given the challenges of producing high-quality guest posts, it would be best to consider working with a reliable guest posting service provider. You will notice an improvement in your site’s Google ranking within a short period.

Here are some of the benefits of hiring guest posting services to improve your website’s ranking:

Allows You to Frequently Contribute Guest Posts

It takes a ton of effort to get a chance to be a guest blog writer on authoritative sites. When you get the opportunity, you should ensure you post as per the website’s schedule, or you could lose your access to the site. However, it is not easy to produce top-notch pieces regularly, and this is where the guest posting services come in handy.

When you hire services for guest blog posting, you can be sure you will have your articles ready even without you toiling on the keyboard. Besides, your service provider can help you improve your posts to match the level of the blogs where you’re posting them without adding more stress. That way, your guest posting campaign succeeds without adding more pressure on you.

Enables You to Reach a Wider Audience

The primary goal for any website owner is to reach as many quality readers as possible. But how do you get more of your target audience? Well, guest posting is one of the best approaches. With the guest blog already targeting the right audience you wish to influence, you have an easier task of getting to them by guest posting quality material. You can ensure you optimize that chance to talk to a bigger audience by using guest posting services because they will provide you the best blog posts. And the more of the target audience you reach through your post and back links, the higher the conversion rate.

Builds Relationships With Other Site Owners

Guest posting helps you establish relationships with other website owners. However, to strengthen the relationship, you need to guest post regularly. You can manage to have high-quality regular blog posts by working with a reliable guest posting service. Moreover, the relationship you build with other bloggers can extend to other areas and help you become a better entrepreneur.…

14 Jan 2021

Ways to Improve Your Website SEO Rankings

Having an online presence has become a necessity for businesses to survive. Your website needs to be highly ranked by search engines to have a successful online marketing campaign. Having a high SEO ranking is not an easy task. You may require the services of companies like the long island seo company.

Here are some ways you can increase your business SEO ranking.

Publishing Relevant Content

The type of content you provide on your website is the main factor you should consider to increase your SEO rankings. People will visit your website to read and view the content you provide. Websites that are not highly ranked by search engines lack relevant content. Publish quality content that will interest your targeted demographic.

No one will be willing to visit a website that offers boring content. Your content must have the required keywords to enable more people to find the site when they are looking for content related to what you are providing.

Having a Fast-Loading Website

Apart from considering the quality of the content you publish, your website must have a fast-loading speed. Websites are competing to have a high SEO ranking. Many websites have the same content. Because of the many sites, people can visit, some are picky.

Many people are most likely not to visit a website that takes a long period to load. Invest in a hosting company that provides fast speeds. A website that has fast loading speeds tend to have much traffic, thus improving SEO rankings.

Utilizing SEO Marketing Companies

If you lack the knowledge to improve your SEO ranking, you should consider hiring experts to do the hard work for you. To better your online presence, you should be ready to spend some money.

Many SEO marketing companies have experts who will be crucial in helping your website have more traffic. When choosing a company, ensure that you consider the resources, experience, and price.

For your website to have more visitors, it must have a high SEO ranking. It will be best if you should consider the mentioned factors to better your site rankings.…

6 Oct 2020

What Search Engine Optimization for Law Firms Entails

As you know, search engine optimization (SEO) can help take your law practice to another level. Maybe you are not sure where you should start. There are different SEO tips you need to master. In most cases, you should consider hiring professionals to implement advanced strategies.

Go Local

Recent studies have shown that law firms acquire most of their clients from their locations. Therefore, optimizing your website for local search is quite effective. Therefore, you need to include the name of your location in the content of your website. Also, listing your business in Google My Business is quite important for local SEO. Remember to add other details such as phone number, email, and address to the content.

On-Page SEO

Make sure your website has the right URL, images, title tags, and more. All these play a critical role in ensuring that the search engines index the content. Remember that search engines use the information to rank your website. Your targeted keywords ought to be relevant to the content posted on your website. If not, your search engine rankings are bound to suffer.

Add Relevant Videos and Images

A critical component of search engine optimization is media. In this case, you ought to add relevant videos and images to your website. For instance, you need to add image alt text that tells the search engine what the images are about. Moreover, you may need to compress the image size without compromising the quality of the images.

Responsive Design

As you know, consumers spend several hours on smartphones each day searching for legal services. When the visitors reach the site, they do not have to struggle to navigate and access the content. Therefore, your website ought to be responsive with call-to-actions.

Security

In this era, cyber-attacks are common, and most of them target small enterprises. Do you know that the security of a website is a ranking signal? Moreover, most consumers do not browse a website that is insecure. When a website is not secure, you risk your data getting into the wrong hands and reduce your website traffic.

Content Marketing

As you know, the content of your website is quite important in search engine optimization. Therefore, there is a need to add relevant keywords. The keywords help the search engines to match the user queries with accurate results. Remember that your website visitors are looking for solutions to their problems. Therefore, the content can help solve some of the problems.…

11 Jun 2020

How to Create Rank and Rent Websites

Rank and Rent is a digital marketing model where you create a website, nurture it, and then rent it out. This strategy is quite common with local SEO. That is because the strategy is quite simple, lucrative, and scalable.

Even if you are not familiar with it, you will find it easy as long as you have experience in ranking websites. That is because you already have the skills and tools you need to succeed.

Select a Niche

There is a need to select your niche carefully. Ideally, you want to balance where the niche is quite lucrative and then rent out at a competitive price. However, it does not have to be highly competitive that you are going to spend a lot of money trying to rank your website. That explains why it is advisable to focus on local SEO. In this case, you want to narrow down an industry and the city where you need to focus your efforts.

The idea, in this case, is to attract leads. If you are considering the same, you should begin by considering businesses that rely on leads. For instance, you should consider professionals such as cosmetic surgeons, dentists, hairdressers, roofers, renovators, and even resorts.

Choose Your Domain Name

When it comes to choosing a domain name, you have to think about it carefully. Nowadays, Google does not award much the exact-keyword domains as in the past, but it is still advisable to go that route. The truth is that you are not going to get many single-word domains available. Thus, if you run into a wall, you should try an affordable combination.

After finding the right domain name, the next thing is to design your website. Your work will be quite easier if you use an intuitive content management system.

Select the Content Management System

The truth is that a good CMS is good if you are not planning to spend a lot of time managing the content and ensuring it displays correctly. It is advisable to use WordPress as it is easy to use and SEO-friendly.

Moreover, it is free and has a huge community of enthusiasts who work hard to keep improving it. It does not matter how you want your website to look, WordPress may have a solution for you. After this, you need to start analyzing your competition and ranking your website.…

22 Dec 2017

Effective Methods of Improving the Subject Lines of Your Email

You can reach many people at once by running a massive email marketing campaign. It is one of the greatest ways of getting more people on your website and newsletter. Many people should open your messages for your campaign to be successful. It is estimated that over 120b emails are sent every hour. This means that you should send an email that stands out from the rest.

The headline of an email is one of the important parts of an email message. This is the first thing that is seen by readers. Headlines should be very interesting to capture the reader’s attention. Those that are not interesting are quickly marked as deleted or read. The success of an email marketing campaign mainly rests on the headlines. Their effectiveness should always be determined. The following are the important tips that can help you in crafting better headlines.

Specify it as urgent

This is one of the sure ways of compelling the user to open and read your emails. Telling your reader that you have important information will make them read your emails right away. They will avoid putting them off. Some of the words that you can use to create urgency in your emails include an alert, breaking, important, urgent. You can also use phrases such as “last chance” and “today only.”

Personalizing the subject lines

Studies conducted have revealed that emails having subject lines with recipient’s names are opened more often as compared to those that don’t have their last or first names. An effective email should include both the last and first name. Those having the last name are considered to be more effective than those having the first one.

Capitalizing each word

A study conducted by MailChimp found that emails having capitalized words in the subject lines have a high open rate. In fact, it increases the open rate by about seven percent. Capitalizing on words should not be overlooked.

Keeping it simple and short

A good subject line should have about 6-10 words. Again, it should describe what the reader expects in the message. Most people will avoid wasting time on things that don’t meet their needs. They will also avoid opening emails that have detailed or too vague subject lines.

Making them feel special

This involves using phrases that make the emails sound more exclusive to the readers. Some of the effective headlines that you can use include” exclusive offers just for you,” or “a message for special customers.”…

Icon of a computer monitor showing an image of online shopping

5 Dec 2017

Significant Features of an E-commerce Website

E-commerce websites play an essential role in transforming and improving the performance of an online business. You should have a lucrative design that is capable of converting the visitors into potential customers. Different websites are unique in their way. Most of the modern developers are using the latest trends and exclusive features such as product reviews when designing websites. However, trends alone are not enough to guarantee a greater conversion rate or pleasant user experience. There are some trends that can help you in making your e-commerce site more competitive and efficient. Outlined here below are the essential features that every e-commerce website should have.

A modern and simple design

The impression created by your website is very important. It should be friendly and appealing to the consumers. The essence of the products being sold should be felt even without making a lot of effort. The different components should match perfectly with the identity and corporate style of your website. The element customization should be done well.

Mobile-friendly site

A good site should be mobile –friendly. Many shoppers are using their smartphones and other mobile devices when purchasing products online. The content of your site should adapt to the devices being used by the customers. This will make shopping more enjoyable for your customers.
Including a detailed and concise product information. Let the visitors know what they are buying from you. The product information should be provided in a comprehensive and clear manner. It should present all the vital elements or features of all the products. Having a decent product feature will be sufficient if it has all the relevant information. Overdoing cannot help you in retaining your customers.

Effortless usage

Simplicity should be the ultimate goal of a worthy design. You should always focus on improving the user’s experience. This is done by providing shopping categories, comparison abilities, and filters. The customer’s reviews and FAQ information should also be taken into account. This is the best way of making things easier and helping shoppers to make their decision faster.

Simplifying the checkout process

This is what that needed for an e-commerce site to thrive. Customers are discouraged by a long checkout process that extends over several pages. All the important information such as credit card number, shipping option, mailing and billing address should be placed on one page. Any information that might irritate the customer should be left out. The goal of every business is to attract visitors and convert them into potential customers.…

VIP Media