Benefits of Using Google Ads in Advertising

using google ads

The truth is that Google has changed internet marketing. It is estimated that the company takes over 70% of digital advertising revenue. Its advertisement network is trusted by millions of businesses and consumers. Thus, the platform is a goldmine for online business. The tool allows you to design your ads and measure their performance. These are the different benefits you get by using Google Ads.

Easy to Measure Performance

website adsThe ability to measure performance is one of the benefits offered by digital marketing but cannot be offered by traditional marketing. Ideally, you can measure nearly all parameters. It is quite challenging to measure the impact of SEO efforts as you cannot tell what led to lower or higher rankings. You will find Google Ads to be transparent with different metrics and tools to help you know what works and what does not. It becomes easier to determine whether you should continue with your campaigns or not.

Scalability

Every marketer wants a lead generation source that is scalable. Fortunately, Google ads allow for scalability. That explains why various businesses around the world spend millions on Google Ads. When you create a campaign with a high conversion rate, you have the freedom to spend more on it. Ideally, when you increase your PPC budget and get more profits.

Flexibility

google adwordsYou should note that Google Ads offers you a lot of tools to customize your ads and campaigns to suit your needs. These tools help you target the audience you want. For instance, you can edit your ads and campaigns to suit your needs. Also, you have the option to narrow your target audience based on language, device, browser, and more.

Faster Results

If you are starting a new website or business, then you should know that it takes months to start noticing the results of your SEO efforts. That is because the competition is stiff and a website takes time to build authority and acquire links. Therefore, Google Ads is the best option for a new website or business. You can start getting clicks and impressions as soon as your campaign goes live.

More Engaging

Google adsGoogle Ads offers a range of ad formats. In this way, you can create campaigns that can generate more revenue. It is advisable to try different ad formats to find what works for you. When you compare this with organic results, you will find the organic ones quite boring. Another reason to try Google Ads is that it has a higher conversion when campaigns are set up properly.…

Franchise Online Marketing Practices

essentials of SEO

The goal of any franchise is to make their brand popular, and of course, make money. Thus, no franchiser can afford to sit back and watch as their brand fades. This explains why most franchisers are always burning the midnight oil investing in all manner of marketing strategies trying to attract and retain their franchisees.

SEO analytics

The first step to making your franchise successful is to make it locally known. The popularity of any franchise has everything to do the way you can attract new customers. Having a profitable franchise makes it a lot easy to attracting new businesses.

Online Franchise Marketing

Online marketing is the way to go as far as marketing your franchise is concerned. Most marketing practices for franchises focus on influencing user behaviors. Here are some proven marketing strategies that will make your business more profitable.

Work on Your page Loading Speeds

A website has to be fast. Any user is bound to lose interest or explore other options when on a site that takes lots of time to load. Some online tools can help you know where you stand. If the loading speeds are not satisfactory, you might be forced to change your hosting or reduce the number of media files on your site.

Invest in SEO in Site Design

The SEO methods used in your site design goes a long way in improving the rankings in your site. As such, it imperative to make sure your website structure, buying the tight categories, headers, descriptive titles, and Meta descriptions. Once you have the structure right, make sure your targeted keywords are integrated into page titles.

Make the Site Mobile-Friendly

Besides having a site, you should also think about its compatibility with different devices. The number of people accessing the internet via their smartphones is at an all-time high. Mobile internet usage is believed to be much higher than the use of PCs. From a business perspective, optimizing your site for mobile users means taping into a niche market.

SEO basicsOptimize for Location

When someone is looking for something, Google and major search engines have a new way of directing customers to the nearest location. Well aware of this new development, it is imperative to optimize your franchise location and improve its rankings on Google map results. This requires you to choose the right local keywords, adding a listing to local directories, and adding optimized images to your site.

A lot more that can be done to improve your franchise. But first, the quality of SEO¬†matters a lot. There is still more to do as far as marketing is concerned.…